The Metro Atlanta Chamber (MAC) has promoted Deisha Barnett to Chief Brand and Communications Officer, according to a press release.
In this expanded role, Barnett will align MAC’s marketing and communications efforts under a strategic “house of brands” approach designed to strengthen metro Atlanta’s reputation. In addition to guiding MAC’s brand positioning and leading marketing and communications efforts related to economic development and ecosystem expansion, Deisha will oversee ChooseATL, the Metro Atlanta Chamber’s movement targeting next-generation talent.
Under Barnett’s leadership, the organization has successfully rolled out a new visual identity, a revamped approach to social media, and an enhanced internal communications program. Barnett’s impact was also seen as Bloomberg TV launched its first live broadcast outside of New York from Atlanta and interviewed more than a dozen Atlanta-based leaders earlier this year.
“Combining the power of ChooseATL with MAC’s broader work to promote metro Atlanta will allow us to take greater advantage of our marketing and communications assets and drive deeper impact,” said Barnett. “With Super Bowl LIII around the corner and the momentum we’re experiencing in economic development, talent attraction and creative culture, now is the right time to take our efforts to the next level. We have a strong team in place and I’m excited to lead the work ahead.”
Barnett joined MAC in 2016 as senior vice president of marketing and communications. Prior to MAC, she spent nearly two decades leading communications for Walmart, EarthLink, Procter & Gamble and other consumer brands. Her previous roles add an important perspective to MAC’s senior leadership team as the organization positions metro Atlanta as a top-tier global region.
Information: www.metroatlantachamber.com
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